concept & collection
The aim is to create a concept and collection for A/W 20/21 together with a group inspired by B******. My group got the division line Boys. After studio I the group part ways and everyone will start working individually. The aim is to deliver a cohesive collection with your group, with one unique piece.
We designed a collection for boys who are creative, are confident and want to be seen. They want to be new and modern, but with hints of their heritage. This means that prints and branding are very important, but also the luxurious appearance of their clothes.
The clothes he wears need to stand out in daily and digital life. Instagram is a very important medium for him.
research
rebellious
classy
creative
comfortable
eclectic
luxurious
sporty
care
This project I started with researching the brand values of B******* and my division line (Boys). These keywords are the very important to keep in mind when designing the collection.
brand values
main brand
- Classy
-High Quality
- Function
- Innovation
division boys
- Classic meets contemporary
- Rebellious
- Sporty
- Comfort
- Clash
Let us lead you to a world, where life has to become better. A progressive world, where people are aware of climate change, but are positive about finding innovative solutions and at the same time honoring the past. Airy round shapes, functional details, eccentric materials with a touch of lime green make you a pioneer of a futuristic utopia. In sync with the B******** thought, prorsum: forwards!
contemporary design
that honors the past
I tried a lot of ways to dye fabrics in a natural way. One of the colors I discovered was a brownish grey, dyed with dried black beans. I loved this color so much that I knew from the start I wanted to use this color in my outfit.
natural dye
Photographer - Floor Blees
Model - Jason Slijngard